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WPP-Scangroup
WPP-Scangroup is a subsidiary of WPP and is listed on the Nairobi Securities Exchange. It is the largest marketing and communication group operating a multi-agency model across multiple disciplines in Sub-Saharan Africa. The group comprises the ad agencies Ogilvy & Mather, SCANAD, JWT and BluePrint Marketing; media firms GroupM, MediaCom Africa, Mindshare and MEC; public relations agencies Ogilvy PR and H+K Strategies; market research agency Millward Brown; specialty communication firms Roundtrip and Geometry Global; and digital companies (OgilvyOne ), (Squad Digital ) and SCANAD Digital. In all, over 1200 people are employed across the various organizations.
WPP-Scangroup is listed on the Nairobi Securities Exchange. In terms of physical presence, the group has presence in 25 countries in Sub Saharan Africa. Majority-owned offices in Ghana, Kenya, Nigeria, Rwanda, South Africa, Tanzania, Uganda, Zambia and minority owned operations in Burkina Faso, Cameroon, Gabon, Ivory Coast, Namibia, Senegal and Zimbabwe. The group also has affiliate partners in Botswana, DRC, Congo Brazzaville, Madagascar, Malawi, Mauritius, Mozambique, Niger, Reunion and S. Leone.
==History==
Scangroup Limited was incorporated in Kenya as a private limited liability company on 26 January 1999 under the name Media Initiative East Africa Limited. In October 2005 the company changed its name to Scangroup Limited. Scangroup listed on the Nairobi Securities Exchange on 29 August 2006 and is currently the only marketing services company listed on the exchange. In late 2013 Scangroup became a subsidiary of WPP and subsequently the company renamed itself to WPP-Scangroup Limited on 15 June 2015.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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