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Skol was initially created to be a global beer brand. Allied Breweries (UK), Labatt (Canada), Pripps-Bryggerierna (Sweden) and Unibra (Belgium) formed a new company called Skol International in 1964. Its aim was the creation of a world-wide beer brand, Skol, which could be licensed, manufactured and marketed across the world. Since then participation in the company has changed significantly.〔(【引用サイトリンク】url=http://www.competition-commission.org.uk/rep_pub/reports/1960_1969/fulltext/053c02.pdf )〕 From 1973 to 1982, beer under the Skol brand was brewed by the Dutch Oranjeboom Brewery, but it was not a success in the Dutch market. In 1992, the merger between Allied Breweries and Carlsberg created Carlsberg-Tetley's, who used to brew the beer at their brewery in Leeds until the brewery was closed in 2011. It continues to be distributed in the UK,〔(【引用サイトリンク】url=http://www.carlsberggroup.com/brands/Pages/SKOL.aspx )〕 with an ABV reduced to 2.8%.〔(【引用サイトリンク】url=http://www.talkingretail.com/products/product-news/carlsberg-uk-reduces-skol-abv-to-2-8 )〕 Currently, Skol is the most popular beer in Brazil.〔(【引用サイトリンク】url=http://www.ab-inbev.com/go/brands/brand_portfolio/local_brands/skol.cfm )〕 It was originally produced by Caracu, which was bought by Brahma in 1980. In 1999, Brahma merged with Antarctica and became AmBev, then InBev and later AB InBev. AB Inbev is the biggest beverage company in the world, larger than Coca-Cola in revenue.〔(【引用サイトリンク】url=http://topics.nytimes.com/topics/news/business/companies/anheuser-busch-inbev-nv/index.html?scp=3&sq=inbev&st=Search )〕 Skol beer became internationally recognized as a Brazilian beer, though not initially conceived in Brazil.〔(【引用サイトリンク】url=http://carlsbergmalaysia.com.my/web/brands/br_skol.aspx )〕 Carlsberg holds the license to brew and market the beer worldwide, apart from in Africa and South America.〔(【引用サイトリンク】url=http://www.carlsberggroup.com/investor/news/Pages/CarlsbergbringscheerswithSkolbeerATW2004.aspx )〕 Unibra holds the license for Africa.〔(【引用サイトリンク】url=http://www.unibra.be/?page_id=3 )〕 In Europe, the beer is also marketed in Turkey,〔(【引用サイトリンク】url=http://www.turktuborg.com.tr/content/pdfs/31-03-2013-Faaliyet-Raporu.pdf )〕 and in Romania.〔(【引用サイトリンク】url=http://www.skolbeer.ro/ )〕 In Asia, it is distributed in Malaysia, China, Hong Kong and Singapore.〔 In Africa, it is present in Angola, Burundi, the Democratic Republic of Congo, Guinea, Madagascar and Rwanda.〔(【引用サイトリンク】url=http://skolinternational.com/skol-africa/ )〕 The name is related to the Scandinavian toast "skål". For a period, the Hägar the Horrible cartoon character was used for promotion.〔(【引用サイトリンク】url=http://www.tvwhirl.co.uk/advertsqz.html )〕 ==Awards== The brand was awarded a Gold Award at the 2012 World Quality Selections, organized by Monde Selection. This was the second international award that Skol won.〔(【引用サイトリンク】url=http://www.newtimes.co.rw/news/index.php?i=15020&a=54641 )〕 The beer was also awarded a gold medal for packaging and a silver medal in the taste category at the 2005 Australian International Beer Awards.〔(【引用サイトリンク】url=http://www.carlsberggroup.com/investor/news/Pages/CheerstoSkolinMalaysiaATW2005.aspx )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Skol」の詳細全文を読む スポンサード リンク
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