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Napapijri is a European premium casual-wear brand owned by VF Corporation. Originally a producer of high-quality alpine travel bags, Napapijri now markets upscale apparel for men, women and children, as well as accessories, footwear and bags. The Napapijri brand is most widely associated with its Skidoo jacket. The company’s products are crafted to appeal to customers at the higher end of the retail apparel market, with an emphasis on comfort, style, and high-tech materials. The business has developed from a single store in the Aosta Valley to a presence in 175 branded shops and more than 2,000 retail locations around the world. Travel, adventure, and environmental consciousness are recurring themes in the company’s advertising and marketing. It has made partnerships with like-minded organizations and individuals to help bring awareness to environmentally compromised areas of the world. ==History== The "Napapijri" brand was established in Aosta, Italy in 1987 when a manufacturer of travel bags created the Bering Bag, a waxed canvas duffel bag marketed to travelers that was the first product to carry the Napapijri name. In 1990, the company began designing and producing clothing and accessories, and introduced its signature Skidoo jacket, a lightweight, rain-proof, anorak designed for extreme temperatures. The company continued to add to its product range in the 2000s. In 2002, the Napapijri Kids clothing line was introduced, followed by Napapijri footwear in 2007. The first Napapijri store opened in Chamonix, France in 1997. Since then, the company has consistently added stores and opened its 100th in Stockholm in 2012. That year, the first Asian Napapijri store opened in Seoul, Korea.〔(“Napapijri Flagship Store Opening” ) ''Getty Images'', September 13, 2012. Retrieved 10/15/14.〕 Napapijri was acquired by the U.S.-based clothing manufacturer VF Corporation in 2004.〔( “VF to Acquire Napapijri Brand; Addition of Fast Growing Casual Outdoor Brand Will Expand VF's Outdoor Portfolio” ) ''Business Wire'', April 4, 2004. Retrieved 10/15/14.〕 Andrea Cannelloni joined Napapijri in 2009 as Vice President and General Manager and is now Brand President. Cannelloni had worked as a designer at Ermenegildo Zegna and Trussardi, and served as Creative Director for Boss Orange and Boss Green at Hugo Boss.〔(“Andrea Cannelloni Zehn Gebote” ) ''GQ Deutschland’’. Retrieved 10/15/14.〕 In 2010, Napapijri launched its e-commerce website, making the brand available worldwide. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Napapijri」の詳細全文を読む スポンサード リンク
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