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Blyk : ウィキペディア英語版
Blyk

Blyk is a "free" ad-supported mobile phone network that offers text messages and customer-to-customer calls. It targets young people (16-29) has offices in Finland, the Netherlands, the United Kingdom and in India.
Blyk was first launched in the UK. It was the first mobile network funded by advertising, and was targeted at 16- to 24-year-olds. Users signing up to the network received advertising messages on their mobiles, and in return were given a monthly allowance of free top-up.
==History==

Blyk was founded by two Finns, Pekka Ala-Pietilä (formerly president of Nokia), and Antti Öhrling (ex-chairman and founder of the Contra advertising group). Its headquarters were in Helsinki but it also had an office in London. In February 2007, they appointed Jonathan MacDonald from the Ministry of Sound as UK Sales Director. In October 2007, Shaun Gregory was appointed UK CEO and resigned on January 9, 2009 due to personal reasons. Following Gregory's resignation, Antti Ohrling took over as UK CEO.
Before February 2009, the network offered 43 free minutes and 217 free texts to be used each month. Balances were reset after 30 days, so unused credit did not roll over. If the balance was used up before the monthly reset, users could pay 15p/min and 10p/text; thus, the free credit was worth £28.15.
In February 2009, the rates were changed to 24p/min and 8p/text. At this level, the free balance would have been worth £27.68/month. However, the system was also altered so that users' balances now reset to £15.00 every month. This can be spent on any combination of calls, texts, picture messages and data. Some people think this was because the company was making cutbacks due to the recession.
In July 2009, Blyk announced that they were ending their service in the UK at the end of August, to become a partner for other established operators, including Orange in the UK and Vodafone in the Netherlands. ()
The Blyk service in the UK ended for all members on 26 August 2009.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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