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YPlan is a mobile-first event discovery and booking service, which was co-founded by Viktoras Jucikas and Rytis Vitkauskas in London, United Kingdom in 2012. Users are presented with a curated list of things to do, including last-minute events, which can be booked direct on the app or via the website. In 2015, The Next Web named YPlan the UK’s Fasted Growing Tech Company. In 2013, the London Evening Standard reported that Stephen Fry was a fan of the app. ==Background== Viktoras Jucikas and Rytis Vitkauskas co-founded YPlan in 2012. Vitkauskas is co-founder and CEO. Previously he was Vice President at Summit Partners and responsible for software and technology investments from 2008 until 2011. He started his first business aged 14, a computer assembly, repair and network maintenance company in Lithuania. He went on to Jacobs University Bremen, Germany, where he met fellow co-founder Viktoras on a basketball court in 2003. Rytis went on to receive his MBA with distinction from Harvard Business School.〔 Jucikas (CTO) was previously an Executive Director with Goldman Sachs. He graduated from Jacobs University, Bremen with an MSc in Computational Sciences and Kaunas University of Technology with a BSc in Computer Science. He has won Seedhack FinTech’12, was quarter-finalist of Google Code Jam’04 and semi-finalist of ACM ICPC’02.〔(【引用サイトリンク】url=http://techcitynews.com/person/vitkoras-jucikas/ )〕 YPlan provides London and its other cities with a curated list of events. In the first months of the app’s launch, it presented events on the same day, the next day and the coming weekend. As the company grew, so did the selection of events. Now there are hundreds of things to do that can be booked, from a few hours’ time away, to months in advance. It is the element of curation, highlighting different events for each user, that makes YPlan different from comparable event apps. The example used in the New York Times stated that the events often vary in culture and geographical distance across the city, with events located in Paddington in West London, to Shoreditch in East London. This limited choice was integral to how the events are showcased. YPlan has full coverage and a large range, but highlights the very best up front. Jucikas stated, from research carried out by the company and others, that "''the absence of too much choice makes the consumer buy more rather than less. If you have 100 events you would be less likely to go to one because you would be overwhelmed by choice.''"〔 Events are selected by hand and advanced personalisation algorithms. Things like Facebook likes and the users location, browsing behaviour, tag selection and the browsing behaviour of their friends affect which events are highlighted. At the time of Jucikas' interview with the New York Times, he stated the company had no real competitors as larger ticketing companies, such as Ticketmaster, would not have interest in such a small niche.〔 The market size according to various researchers would be hard to measure, but Jucikas stated that only 2% of London events were ever sold out, meaning they potentially had a large market to work in. According to the London Standard, there are around £600 million-worth of unsold theatre seats each year.〔 In April 2013, Business Insider listed YPlan on their list of London startups to watch. Around the same time, YPlan appeared in 1st place on a similar list published by Mashable.〔 The New York YPlan launch party took place on September 19, 2013 in New York City. Pharrell Williams performed and guests included David Schwimmer, Stephen Dorff, Kelly Rutherford, Emily Ratajkowski and Adrienne Bailon.〔(【引用サイトリンク】url=http://www.vibe.com/2013/09/pharrell-takes-stage-yplan-party-photos/ )〕 A year after launch, it was stated that the company had reached over 500,000 users. By the end of 2014, the app had more than 1 million downloads.〔(【引用サイトリンク】url=http://www.finsmes.com/2014/11/yplan-receives-24m-in-series-b-funding.html )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「YPlan」の詳細全文を読む スポンサード リンク
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