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Trustpilot
Trustpilot.com (aka Trustpilot) is a review website founded in Denmark in 2007. It aim is to publish reviews for online businesses. The site charges fees to merchants to promote their businesses. Trustpilot employs 500 people and 500,000 new reviews are posted each month.
==Company history==
Trustpilot was founded by the company’s current CEO, Peter Holten Mühlmann, in 2007. He started the company when his parents started shopping online. At the time, he was studying at Aarhus University, School of Business and Social Sciences and would later leave university to pursue Trustpilot. After raising $3 million in early venture funding from 2008 to 2010, Trustpilot received an initial capital injection from Seed Capital Denmark and Northzone in November 2011. One year later, Index Ventures, SEED Capital Denmark and Northzone invested $13 million in Series B funding in Trustpilot, which the company used for international growth.
In 2013, Trustpilot opened offices in New York and London. In the same year, the company was named Danish Startup of the Year at Next Web’s European Startup Awards. In 2014, Draper Esprit (then called DFJ Esprit) invested $25 million in Trustpilot, along with support from the existing investors. According to VentureBeat, the Series C funding round would help Trustpilot “bring its online retail reviews service to the U.S.” In March, 2015, Google announced it was launching product ratings in Germany, the UK and France. In order to do this, “Google is aggregating data in Europe from different sources” including third party aggregators like Trustpilot. Trustpilot has a licensing agreement with Google, allowing Trustpilot reviews to be listed as Google Seller Ratings, or “Google Stars.” Trustpilot has published 13 million reviews about more than 100,000 brands. Trustpilot has raised $118 million in venture funding.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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