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Trocabrahma
Trocabrahma is a music and visual art cultural exchange programme produced annually by Brahma beer. It began in 2006 with a group of UK musicians visiting Brazil to collaborate with Brazilian musicians. Trocabrahma took place again in 2007 with a different group musicians. In addition to music and art exchanges, Trocabrahma also has a street art project, online community and podcast series.
==The Concept==
Trocabrahma is called a "culture jam" by its organisers. It is a venture sponsored by which involves international exchange between musicians and artists from the UK and Brazil. The music exchanges take place in São Paulo. The musicians meet and collaborate for one week in Brazil and then meet again in the UK to showcase their new material in a series of concerts in London, Liverpool and Glasgow. Many of the musicians involved have never before visited each other's countries.
The street art collaboration involves graffiti artists from the UK working with a Brazilian street artist. Similar to the musicians, the artists meet in the UK and improvise around themes associated with the project.
Trocabrahma is an example of viral marketing and encourages an online community to interact with the exchange programme through a blog and community profiles.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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