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PriceRite : ウィキペディア英語版
PriceRite

PriceRite is a chain of limited-assortment supermarkets found in Connecticut, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island and Virginia. Based in Keasbey, NJ, PriceRite is owned by New Jersey-based Wakefern Food Corporation, the cooperative behind ShopRite Supermarkets. Prior to 2014, Wakefern owned and operated all PriceRite stores.
As of July, 2014, there are 60 PriceRite supermarkets in the rapidly growing chain, which opened six supermarkets in 2009, and four in 2010.
==Overview==
Similar to other limited-assortment chains, including Aldi and Save-A-Lot, PriceRite offers drastically fewer SKUs (stock-keeping units) than its sibling ShopRite stores, which are conventional supermarkets. PriceRite stores operate on the same principles as their competition; however, they are a bit bigger (averaging ) and concentrate on offering a larger “fresh food” selection.
PriceRite also emphasizes the fact that its stores are American-owned, by incorporating the phrase "An American Company" into the PriceRite trademark. This is presumably to highlight the fact that much of PriceRite's competition is owned by European Union-based entities (Aldi is German-owned and Bottom Dollar Food is Belgian-owned).
Due to the generic nature of the name "PriceRite", and the unfamiliarity with the brand outside the Northeast, Wakefern has also begun distributing PriceRite-branded merchandise, such as health-and-beauty, paper products, and foodstuffs to other retail outlets, such as dollar stores, mom-and-pop pharmacies, and corner stores, and other supermarkets such as Gristedes Operating Corp., which owns Gristedes Supermarkets in New York City. Due to Gristedes' partnership with amazon.com, selected PriceRite-branded products also are available for sale on Amazon.com.
Because of its cooperative structure, Wakefern has been very careful not to cannibalize sales of its member-owned ShopRite stores by opening PriceRite stores in overlapping trade areas—thus, most PriceRites are in New England or Pennsylvania, outside ShopRite's core regions, though locations of both sister chains can be within miles of each other.〔(【引用サイトリンク】title=ShopRite's encore )

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
ウィキペディアで「PriceRite」の詳細全文を読む



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