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Madhuloka
Madhuloka Liquor Boutique is an Indian chain of supermarket-type liquor stores based in Bangalore, Karnataka. The chain operates 24 outlets across the city. The first Madhuloka outlet and the chain's flagship store was opened by Kasalagere S. Lokesh on the Outer Ring Road in HSR Layout in 1999.〔http://madhuloka.com/index.php?route=information/information&information_id=4〕〔http://www.indianwineacademy.com/item_3_629.aspx〕 In addition to alcoholic beverages the chain also sells soft drinks, energy drinks, soda, tonic water, juices, mineral water, snacks, drinking accessories (only online) and cigarettes (only in-store).
According to Lokesh, on average, 10% the chain's total revenues is from wine sales (of which 80% were domestic wine sales), with about 1000-1200 cases being sold monthly, as of December 2014. Lokesh claims that the chain loses between 10,000 to 15,000 monthly due to shoplifting.〔http://www.indianwineacademy.com/item_3_629.aspx〕
==Online retail==
Madhuloka began retailing its products through its website in early 2013.〔http://www.dnaindia.com/bangalore/report-hic-hic-hurray-happy-hours-are-just-a-click-away-1847058〕 The chain had observed a trend among young Bangalore residents, particularly those employed by the information technology industry, to stock alcoholic beverages at home due their odd working hours and the city's 11:30pm curfew on pubs and liquor stores.〔http://www.dnaindia.com/bangalore/report-hic-hic-hurray-happy-hours-are-just-a-click-away-1847058〕 Due to unclear regulation regarding the online sale and delivery of alcohol in India, the website does not directly deliver the products to the customer.〔http://www.business-standard.com/article/companies/click-for-a-hic-order-your-liquor-online-114090600537_1.html〕 A few minutes after an order is placed, a system generated confirmation email is sent to the customer. Madhuloka then makes deliveries directly from whichever store is closest to the delivery address. The chain delivers to homes, offices and party venues.〔http://madhuloka.com/index.php?route=information/information&information_id=4〕 Orders placed before 6 pm are delivered the same day, and payment is made by cash-on-delivery. A delivery charge of 30 is added, if the order is below 1000.〔http://www.dnaindia.com/bangalore/report-hic-hic-hurray-happy-hours-are-just-a-click-away-1847058〕
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