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Indiegogo
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Indiegogo : ウィキペディア英語版
Indiegogo

Indiegogo is an international crowdfunding website founded in 2008 by Danae Ringelmann, Slava Rubin, and Eric Schell. Its headquarters are in San Francisco, California. The site is one of the first sites to offer crowd funding. Indiegogo allows people to solicit funds for an idea, charity, or start-up business. Indiegogo charges a 5% fee on contributions. This charge is in addition to credit card and PayPal charges that range from 3.5% to 9%.
The site’s market is anyone who has an idea and wants to raise funds to finance their goal.
Fifteen million people from all around the world visit the site on a monthly basis. 〔https://www.indiegogo.com/about/our-story〕
The site runs on a rewards-based system, meaning donors, investors, or customers who are willing help to fund a project or product can donate and receive a gift, rather than an equity stake in the company.〔(【引用サイトリンク】title=Early Crowdfunding Player Indiegogo Brings On Famous New Investors )〕 However, CEO Slava Rubin has stated that the company is interested in moving towards equity funding in the future once legal considerations become clearer.〔(【引用サイトリンク】title=Indiegogo CEO on Crowdfunding’s Future )
In 2014, Indiegogo launched Indiegogo Life, a service that people can use to raise money for emergencies, medical expenses, celebrations, or other life events. Indiegogo Life does not charge a platform fee, so fundraisers keep more of the money they raise.〔(【引用サイトリンク】title=Indiegogo Life Helps You Fund Good Deeds )
==History==
In 2002, while working as an analyst on Wall Street, Danae Ringelmann co-produced a reading of an Arthur Miller play. Though the performance was popular with audiences, there was little financial incentive available, and Ringelmann decided to seek alternative revenue streams. Ringelmann was originally inspired to work with independent filmmakers and theater producers after a filmmaker 50 years her senior saw she worked at JPMorgan and asked her to fund his film.〔 In 2006, Ringelmann went on to the Haas School of Business to start a company she felt would "democratize" fundraising.〔〔 There she met Eric Schell and Slava Rubin, who had had similar experiences with fundraising.〔 Schell had previously worked with The House Theater Company in Chicago,〔(【引用サイトリンク】title= Eric Schell )〕 while Rubin had started a charity fundraiser for cancer research, after losing his father to cancer as a child.
Ringelmann, Schell, and Rubin developed their concept in 2007, under the name ''Project Keiyaku''.〔(【引用サイトリンク】title=Filmmakers hope for online funds )〕〔(【引用サイトリンク】title=CinemaTech: IndieGoGo: A Social Network for Filmmakers Raising Money (and Their Backers) )〕 The site officially launched at the Sundance Film Festival in January 2008, with a focus on film projects.〔 In June 2010, MTV New Media partnered with Indiegogo to develop new content from the site's projects. In September 2011, the company raised a $1.5 million Series Seed financing round, led by Metamorphic Ventures, ff Venture Capital, MHS Capital and Steve Schoettler, Zynga's co-founder. In February 2012, President Barack Obama's Startup America partnered with Indiegogo to offer crowdfunding to entrepreneurs in the U.S.
In June 2012, Indiegogo raised a $15 million Series A round from Insight Ventures, Khosla Ventures and Steve Schoettler, Zynga's co-founder. In January 2014, a Series B round of funding added $40 million to bring the total venture capital raised to $56.5 million.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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