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Brandwatch is a social media monitoring company headquartered in Brighton, England. The company has opened additional offices in Stuttgart, Germany, Berlin, Germany, New York, USA, Chicago, USA and San Francisco, USA.〔(【引用サイトリンク】title=Brandwatch Hires for New San Francisco Office )〕 In September 2015, Brandwatch has announced its launch on the French market with dedicated teams. Brandwatch is a "self-serve application" or software as a service, which archives social media data and conversations happening online in order to provide brands with information and the means to track specific segments to analyse their online presence.〔(【引用サイトリンク】title=25 Top UK Startups )〕 The tool's coverage includes blogs, news sites, forums and social networks such as Twitter and Facebook. Users can then search that data for terms that they are researching, before using charting, categorisation, sentiment analysis and other analytic features to provide further insight. Brandwatch also includes engagement, monitoring and work-flow features. The company is also one of the few that has access to over 80 million sources including Twitter's "firehose," which allows 100% coverage of tweets sent out through the network.〔(【引用サイトリンク】title=Certified Products )〕 The data generated from Brandwatch's services allows the clients to track trends, analyse campaigns, and assess competitors.〔 == History == The company was founded in 2005 by CEO Giles Palmer,〔(【引用サイトリンク】title=History )〕 in Brighton, England, an area known in part for its emerging technology scene. Palmer initially co-founded a web-engineering firm called Runtime Collective, later named Magpie, in April 2000. In 2004, Palmer and the firm won a contract with the British government to build a search engine.〔 After raising funds to take the search engine in a different direction, Brandwatch was created and completed by 2005. Magpie later became Brandwatch and launched in 2007. On October 29, Brandwatch raised $33 million in Series C funding, lead by Partech Investors, to invest further growth in the US. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Brandwatch」の詳細全文を読む スポンサード リンク
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