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Boo.com was a British Internet company, founded by Swedes Ernst Malmsten, Kajsa Leander and Patrik Hedelin, which went out of business following the dot-com boom of the late 1990s. After several highly publicized delays, Boo.com launched in the autumn of 1999 selling branded fashion apparel over the Internet. The company spent $135 million of venture capital in just 18 months, and it was placed into receivership on 18 May 2000 and liquidated. In June 2008, CNET hailed Boo.com as one of the greatest dot-com busts in history. Ernst Malmsten wrote about the experience in a book called ''Boo Hoo: A dot.com Story from Concept to Catastrophe'', published in 2001.〔 ==Headquarters and relaunch== The company had its headquarters along Carnaby Street in London in a building which it initially shared with the ''Erotic Review Magazine''.〔Wray, Richard. "(Boo.com spent fast and died young but its legacy shaped internet retailing )." ''The Guardian''. 16 May 2005. Retrieved on 12 March 2012.〕 The company initially had 40 employees.〔Sorkin, Andrew Ross. "(INTERNATIONAL BUSINESS; Boo.com, Online Fashion Retailer, Goes Out of Business )." ''The New York Times''. 19 May 2000. Retrieved on 12 March 2012.〕 In October 1999, it had a total of eight offices and 400 employees〔 in Amsterdam, Munich, New York City, Paris, and Stockholm.〔 It relaunched in fall 2000 with Kate Buggeln, an ex-Bloomingdale's salesperson and Internet consultant, appointed as president. She told ''Women's Wear Daily'' that they were working to "expand beyond the portal business model into Boo product and Boo licensing."〔Seckler, Valerie, "Boo Names New Boss: Kate Buggelin," WWD, Mon. 17 July 2000, p.14〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Boo.com」の詳細全文を読む スポンサード リンク
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