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covermount : ウィキペディア英語版
covermount

Covermount (sometimes written cover mount) is the name given to storage media (containing software and or audiovisual media) or other products (ranging from toys to flip-flops) packaged as part of a magazine or newspaper. The usual method of packaging is to place the media or product in a transparent plastic sleeve and mount it on the cover of the magazine with adhesive tape or glue, hence the name.
==History==
Audio recordings were distributed in the UK by the use of covermounts in the 1960s by the fortnightly satirical magazine Private Eye though the term "covermount" was not in usage at that time. The Private Eye recordings were pressed onto 7" floppy vinyl (known as "flexi-discs" and "flimsies") and mounted on to the front of the magazine. The weekly pop music paper NME issued audio recordings of rock music on similar 7" flexi-discs as covermounts in the 1970s.
The covermount practice continued with computer magazines in the early era of home computers. In the United Kingdom computer hobbyist magazines began distributing tapes and later floppy disks with their publications. These disks included demo and shareware versions of games, applications, computer drivers, operating systems, computer wallpapers and other (usually free) content. One of the first covermount games to be added as a covermount was the 1984 ''The Thompson Twins Adventure''.〔(Reviews of Speccy Games Based on Real Life Personalities. )〕
The practice of using floppy disks as a storage medium for software remained most popular until American magazines picked up the practice using compact discs. This move allowed to distribute bigger files like video trailers.
Most magazines backed up by large publishers like ''Linux Format'' included a covermount CD or DVD with a Linux distribution and other Open Source applications. The distribution of discs with source programs was also common in programming magazines: while the printed version had the code explained, the disk had the code ready to be compiled without forcing the reader to type the whole listing into the computer by hand.
In other places, such as Finland, covermounts on computer magazines never caught on. Instead, popular Finnish magazines such as ''MikroBitti'' offered subscribers access to an exclusive BBS via modem, and later via the World Wide Web.
Adding audiovisual media as a covermount has started with music magazines adding covermounts in the form of sampler for promotional uses, using compact cassettes as a storage medium. The cassette was in the end replaced by the compact disc.

Later, film magazines have started to include film trailers and occasionally complete films to their print media. First VHS cassettes were added, later followed by the DVD.
Apart from magazines also newspapers have discovered the covermount and started to add compact discs to their publications.
Magazines are also including non-storage media like toys, games, stationery sets, make up, cross stitch kits and whatever the publisher believes will help the sales of their titles.
In the United Kingdom, many television-related "partware" magazines (magazines aimed at collectors which build up to a complete set over months or years) have been launched in recent years, with covermounts containing episodes of the subject show (such as ''Dad's Army'', ''Stargate SG-1'' or ''The Prisoner'').
American musician Prince is known for offering studio albums free with various newspaper publications. His 2007 album ''Planet Earth'' was the first to be given this treatment, in the United Kingdom, in partnership with The Mail on Sunday. His new album ''20Ten'' was released in 2010, in Belgium, under the same circumstances, with the same happening for the album with other publications across Europe. Pop rock band McFly too released a covermount album, which was ''Radio:Active'' (their fourth studio album). Other artists known to release covermount albums are UB40, Peter Gabriel, Calvin Harris and Soulwax. In April 2007, EMI licensed the ''Mail on Sunday'' to cover-mount 2.25 million copies of Mike Oldfield's ''Tubular Bells'' shortly before the rights on it were due to revert to him, something about which the artist was not best pleased.〔(Oldfield attacks Tubular Bells giveaway ), ''Music Week'', 8 May 2007〕 The NME have also had a long history with covermount releases, from the influential cassette compilations ''C81'' anD ''C86'', mix albums like ''NME Dust Up'', mixed by The Chemical Brothers, and ''Beat up the NME'', mixed by Fatboy Slim, as well as albums in which you would have to send a token to the NME in exchange for the covermount release, including ''Capital Radio'' by The Clash and ''Ally Pally Paradiso'' by BAD II.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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