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Xenocentrism is the preference for the products, styles, or ideas of someone else's culture rather than of one's own. The concept is considered a subjective view of cultural relativism.〔 One example is the romanticization of the noble savage in the 18th-century primitivism movement in European art, philosophy and ethnography.〔Ellingson, Terry Jay. ''The Myth of the Noble Savage''. University of California Press, 2001.〕 == Origin of the term == Xenocentrism was coined by American sociologists Donald P. Kent and Robert G. Burnight in the 1952 paper "Group Centrism in Complex Societies" published in the ''American Journal of Sociology''.〔 The term remained obscure but considered useful and occasionally used by other sociologists.〔 The University of Florida treats it as a key term of Sociology.〔(【引用サイトリンク】title=Introduction to Sociology )〕 The term is opposed to ethnocentrism, as coined by 19th-century American sociologist William Graham Sumner, which describes the natural tendencies of an individual to place disproportionate worth upon the values and beliefs of one's own culture relative to others.〔Kent, Donald P. and Burnight, Robert G. "Group centrism in complex societies". ''American Journal of Sociology'' (1951): 256–259.〕 In his doctoral dissertation, Steven James Lawrence suggests it may be an influential in making consumers buying decisions as they might have "favorable orientations to products from outside their membership group.〔(【引用サイトリンク】title="Consumer Xenocentrism And Consumer Cosmopolitanism: The De-Velopment A" by Steven James Lawrence )〕 Puja Mondal cited some examples from India: Grace Susetyo suggests "the idea that foreign cultures and their elements are superior to the local" causes a crisis of cultural identity among Western-educated Indonesians and is a problem that needs to be eradicated. The Academy of International Business is studying "out of group favoritism and in-group derogation" as a consumer effect in the Chinese consumer market.〔http://www.learningace.com/doc/5288844/06157278446862e26c535c63efead796/aib2006_proceedings p.254〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Xenocentrism」の詳細全文を読む スポンサード リンク
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