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''Wikinomics: How Mass Collaboration Changes Everything'' (ISBN 1591841380) is a book by Don Tapscott and Anthony D. Williams, first published in December 2006. It explores how some companies in the early 21st century have used mass collaboration and open-source technology, such as wikis, to be successful. ==Concepts== According to Tapscott, Wikinomics is based on four ideas: Openness, Peering, Sharing, and Acting Globally. The use of mass collaboration in a business environment, in recent history, can be seen as an extension of the trend in business to outsource: externalize formerly internal business functions to other business entities. The difference however is that instead of an organized business body brought into being specifically for a unique function, mass collaboration relies on free individual agents to come together and cooperate to improve a given operation or solve a problem. This kind of outsourcing is also referred to as crowdsourcing, to reflect this difference. This can be incentivized by a reward system, though it is not required. The book also discusses seven new models of mass collaboration, including: * Peering: For example, page 24, "Marketocracy employs a form of peering in a mutual fund () that harnesses the collective intelligence of the investment community...Though not completely open source, it is an example of how meritocratic, peer-to-peer models are seeping into an industry where conventional wisdom favors the lone super-star stock advisor."〔(Wikinomics: How Mass Collaboration Changes Everything, 24. )〕 * Ideagoras: For example, page 98, linking experts with unsolved research and development problems. The company InnoCentive is a consulting group that encapsulates the idea of ideagoras.〔(Wikinomics: How Mass Collaboration Changes Everything, 97. )〕 * Prosumers: For example, page 125, where it discusses the social video game Second Life as being created by its customers. When customers are also the producers, you have the phenomenon: Prosumer.〔(Wikinomics: How Mass Collaboration Changes Everything, 124. )〕 * New Alexandrians: This idea is about the Internet and sharing knowledge. The last chapter is written by viewers, and was opened for editing on February 5, 2007. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Wikinomics」の詳細全文を読む スポンサード リンク
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