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WRIT-FM : ウィキペディア英語版
WRIT-FM

WRIT-FM (95.7 FM) is a radio station in Milwaukee, Wisconsin, owned by iHeartMedia branded as "BIG FM". The station carries a mix of traditional oldies featuring music from the 1960s-1970s, along with many tracks from the 1980s. Its studios are located in the Milwaukee suburb of Greenfield and the transmitter site is located along Capitol Drive on Milwaukee's North Side.
The oldies format has been on 95.7 since the late 1980s, originally known as WZTR. The WRIT call sign previously belonged to an iconic Milwaukee Top 40 station that aired on 1340 AM from 1955 through the 1970s. The WRIT call letters were brought to the station at midnight on January 1, 2000, to ring in the new millennium.
==History==
The 95.7 frequency signed on May 10, 1961 with the WMIL call sign. The station aired a country music/polka format, simulcasting full time with their AM sister station. Following the purchase of both stations by Malrite Broadcasting, on May 12, 1968, the ethnic and polka music programming aired on the AM station shifted to WMIL-FM, allowing the AM station to continue with the country format full-time.〔"WMIL-FM shifts to Polkas; AM, Country " ''Billboard'', May 25, 1968. http://books.google.com/books?id=rAoEAAAAMBAJ&pg=PA24&dq=wmil&hl=en&ei=3I60TonPH-LCsQLpl7XvAw&sa=X&oi=book_result&ct=result&resnum=2&ved=0CDgQ6AEwAQ#v=onepage&q=wmil&f=false〕
The FM station became WMVM in 1971, airing a beautiful music format. On June 1, 1972, consultant Mike Joseph switched WMVM and its AM sister station to a Top 40/CHR format, under the new call letters WZUU-AM & FM.〔"Mike Joseph switches Two Milw. Stations" ''Billboard'', Jun 3, 1972. http://books.google.com/books?id=8ycEAAAAMBAJ&pg=PA8&dq=WMVM&hl=en&ei=Upm0TtyCHoSltwfVhOXyBg&sa=X&oi=book_result&ct=result&resnum=3&ved=0CDoQ6AEwAg#v=onepage&q=WMVM&f=false〕 Ironically, one of its chief rivals at the time was the original WRIT, as well as WOKY. WZUU's all-currents, no-oldies "Super Hits" format, which featured a tight playlist of 30 current songs, was a forerunner of Joseph's later Hot Hits stations of the late 1970s and early 1980s. In the early 1980s, after the station was purchased by Malrite Broadcasting, the station rebranded as ''"The All New Z95 FM"'', largely imitating sister station Z100 in New York.
In 1986, WZUU switched to adult album alternative-formatted WBGK. In 1987, it flipped again, this time to adult contemporary-formatted ''"The New Star 95.7"'' and the WZTR call sign. WZTR eventually switched to oldies in the late 1980s amid heavy AC competition.
The station was known for a long time as "Oldies 95.7", even after it tweaked its format slightly and resurrected the memorable WRIT call sign on New Year's of 2000. In 2003, WRIT dropped the "oldies" designation from its name in favor of "95.7 WRIT". (Some Milwaukee area billboards displayed only "95.7" without the WRIT call letters).

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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