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Telemetry (company)
Telemetry is an independent online advertising security and optimization firm, with offices in London and New York City.
==History==
Telemetry was founded in 2009 by Anthony Rushton, Russell Irwin and Beau Chesluk.〔Roland Gribben, (“Video advertising firm looks for lift-off,” ) ''The Daily Telegraph'', August 9, 2011.〕 Rushton previously worked as a media planner, and Irwin and Chesluk were software developers, having created the 1997 video game ''GoldenEye 007''.〔Tim Bradshaw, (“Web watchers ensure you see the right ads,” ) ''Financial Times'', March 15, 2012.〕 The three have been collaborating since 2001, when they began creating branded online video games under the name JailDog.〔Amy Duff, (“Partnerships: Anthony Rushton, Beau Chesluk and Russell Irwin,” ) ''Director'', October 2011.〕〔(“JailDog develops games engine for global markets,” ) econsultancy.com, June 17, 2004.〕 They launched the online TV station WeDigTV in 2007,〔(“WeDigTV to launch interactive ad-only online TV channel,” ) ''Marketing Week'', November 8, 2007.〕 winning a 2008 International Interactive Emmy Award for Best International Interactive TV Network.〔〔(“The 2008 International Interactive Emmy Award Winners,” ) The International Emmy Awards. Retrieved May 28, 2014.〕 In order to get Telemetry off the ground, Rushton, Irwin and Chesluk each invested £10,000 of their own money.〔 Within two years of its launch, the company was showing yearly revenues of £24 million with adjusted profits of £5 million,〔Rupert Neate, (“GoldenEye game creators’ new venture set for a gilded future,” ) ''The Guardian'', June 18, 2011.〕 and was valued at £175 million.〔
Telemetry's system was initially developed exclusively for video, embedding code into an online video to record click-through and mouse activity in real-time.〔 In 2012, the company expanded into display and other forms of online advertising.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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