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Survata
Survata is a market research company that operates a network of "SurveyWalls", short surveys that run on its affiliate sites that must be completed to access the content of that website,〔Robert J. Moore. ("The Orange Underpants Logo and the Value of Testing". ) ''New York Times'', 5/13/2004.〕〔Chris Velazco. ("YC-Backed Survata Wants To Replace Paywalls With Research-Friendly 'Surveywalls'". ) ''Tech Crunch'', 8/20/2012.〕 a function comparable to Google Consumer Surveys.〔Dominique Romanowski. ("Comparing Online Consumer Surveys: Survata vs Google Consumer Surveys". ) MMR Strategy Group, 8/29/2012.〕 Survata uses this network to provide survey responses and market research to companies such as Clorox.〔
== History ==
Survata was founded by Chris Kelly, former McKinsey consultant and Matrix Partners analyst who started the company in response to the difficulty he had as a buyer of market research. Survata was a member of the Summer 2012 Y Combinator class.〔Anthony Ha. ("Survata, VidIQ, And Five Other Startups Take The Stage At Founders Den Demo Night". ) ''Tech Crunch'', 3/19/2013.〕
In June 2013, they raised a $1.5 million seed round from PivotNorth Capital and SoftTech VC.〔Yuliya Chernova. ("Y Combinator Grad Survata Looks to Take a Bite Out of Online Research Market". ) Dow Jones VentureWire, 6/4/2013.〕 In June 2015, Survata raised an additional $6 million in a Series A round led by IDG Ventures, with participation from Bloomberg Beta, previous investors SoftTech and PivotNorth, and angel investors such as Alexis Ohanian, Garry Tan, and Tom Patterson.〔
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