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The Sqwincher Corporation is an American sports drink company. Founded in 1975, it is headquartered in Columbus, Mississippi. Founder Mack Howard established the company to challenge the beverage giant Gatorade. After consulting a sports trainer acquaintance, Howard concocted the drink with a higher composition of potassium and a lower composition of sodium than Gatorade. The drink was "formulated to replace mineral salts and replenish fluids and sugars". Howard sold the company to his sons, Cal and Tommy, the latter of whom serves as the company's president and CEO. Sqwincher was initially billed as a sports drink, and sales faltered in the mid-1980s. After Sqwincher was advertised as a drink for industry workers who frequently work in hot conditions, sales surged. In the 21st century, the company sells its products in the United States, Canada, Australia, New Zealand, and Costa Rica. In 2002, the company had an annual revenue of $10 million. ==History== The company was founded by Mack Howard in 1975. Howard was motivated by the belief that Gatorade ought to have an adversary. He crafted the drink based on the advice of a friend, a sports trainer. The friend suggested that he make a drink with a higher composition of potassium and a lower composition of sodium. A sports aficionado, Howard concocted the drink Sqwincher.〔 Mack Howard's sons Cal and Tommy joined the company in 1985 and 1987, respectively. In the middle of the 1990s, the two brothers bought the business from their father. Cal and Tommy own the business. Of the three men, Tommy is the only person who remains employed by the company.〔 Sqwincher places advertisements in publications such as the periodicals ''Occupational Hazards'' and ''Plant and Safety Maintenance''. The company's agents attend about 15 trade fairs yearly to promote its products. Three of the trade fairs are National Safety Show, the Industrial Hygiene Show, and the World of Concrete Show.〔 One of Sqwincher's distributors was Hagemeyer. In 2002, the company had annual sales of $10 million and was not in debt. In 2002, its drinks come in nine flavors and 13 packet sizes.〔 The company's current CEO and president is Tommy Howard.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Sqwincher」の詳細全文を読む スポンサード リンク
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