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Promotion (marketing)
Promotion is a term used frequently in marketing and is one of the market mix elements.
==Definition==
Promotion refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty. It is one of the four basic elements of the market mix, which includes the four P's: price, product, promotion, and place.
Promotion is also defined as one of five pieces in the promotional mix or promotional plan. These are personal selling, advertising, sales promotion, direct marketing, and publicity.〔Rajagopal. (2007) Marketing Dynamics: Theory and Practice. New Delhi, India: New Age International. Retrieved April 5, 2010, from NJIT EBook Library: http://www.njit.eblib.com.libdb.njit.edu:8888/patron/FullRecord.aspx?p=437711〕 A promotional mix specifies how much attention to pay to each of the five factors, and how much money to budget.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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