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In business, self-competition is competition by a company with itself for customers. This can include one product or retail location competing with another. While self-competition is often undesirable for the business, it can be beneficial to the customer, because, like normal competition, the result is lower prices and better products. ==Types== ===Product self-competition=== Any company which provides multiple products may suffer from product self-competition. Similar products are more likely to have this issue. For example, a bakery which offers raspberry muffins and then adds blackberry muffins will likely see a decline in sales of the original product, although the total sales of both products will likely be higher than the original single product. If total sales do not increase, then this will have a negative impact on the business. However, even if total sales do increase slightly, this may still lower profits, as producing two products increases costs over a single product. Therefore, only a large increase in total sales would justify the addition of the new product. In order to limit self-competition, new products should ideally be significantly different from existing products. In the bakery example, bran muffins would create less competition with raspberry muffins. Adding whole loaves of bread to the product mix would create even less competition. ===Retail location self-competition=== A related issue involves two retail locations for the same company that are situated close to one another. The first location will likely see a decline in business when the new location is added. Just how far away two locations must be to avoid this effect depends on the type of business. For newspaper stands, they could be relatively close, as customers are often on foot and unlikely to walk more than block or two. For amusement parks, the distances must be much larger, as people are willing to drive long distances to spend the day at such an attraction. In the case of ski resorts, people are even willing to fly long distances. Furthermore, franchisers, like McDonalds, don't actually allow for their products to be placed within a certain mile radius of an already established franchise. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Self-competition」の詳細全文を読む スポンサード リンク
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