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Rapala (pronounced is the world's largest manufacturer of fishing lures and other fishing related products. It was founded in Finland in the 1930s by Lauri Rapala. Their most popular product is a balsa wood minnow imitation lure called the Original Floater. Rapala sells over 20 million lures each year, in 140 different countries. 242 all-time world-record fish were set on Rapala lures, and 15 new records in 2005. It is also the only fishing lure manufacturer that mass-produces balsa wood lures. == Company timeline == * 1936- First lure carved out of cork by Lauri Rapala * 1959- Normark established, begins distributing Rapala lures in U.S. * 1962- ''Life'' publishes article on Rapala. The issue it appeared featured a retrospective on the recently deceased Marilyn Monroe and proved to have the highest circulation in the magazine's history. As such, Rapala's article gave it enough exposure for it to receive two million orders for lures, overwhelming its company staff of two. * 1964- Fish 'N Fillet Knife introduced * 1974- Jointed Floater put on market * 1982- Shad Rap brought to market * 1998- Normark Corporation goes public 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Rapala」の詳細全文を読む スポンサード リンク
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