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Modernista! was a creative and communications agency based in Boston, Massachusetts. The agency represented Sears, Showtime,〔“Showtime, Modernista Amp Up ''Dexter,'' Season Five," in ''Online Marketing Connect,'' August 30, 2010, http://www.mediabistro.com/agencyspy/showtime-modernista-amp-up-dexter-season-five_b7306〕 Product (RED), the National Park Foundation, Nickelodeon, Food Should Taste Good, Chug, Sophos, Jack Wills, Boulder Digital Works,〔"Boulder Digital Works Partners with Modernista!," in AgencySpy.com, June 8, 2010, http://www.mediabistro.com/agencyspy/boulder-digital-works-partners-with-modernista_b6681〕 Doc to Dock, Stop Handgun Violence, and the Art Institute of Boston. In the past, Modernista! has created marketing campaigns for clients such as General Motors, TIAA-CREF,〔"With Service Career Focus, TIAA-CREF Hones Message," in ''USBANKER,'' Oct. 2004, http://www.americanbanker.com/usb_issues/114_10/-231217-1.html.〕 In recent years, the agency increasingly focused on interactive design. It also involved itself in other types of creative projects, including music videos, magazine redesign, and alternate reality gaming. According to co-founder Gary Koepke, the agency modified its business model and operated less as an advertising agency than as a creative think tank.〔“Ad Agency Modernista Relies on Out-of-the-Box Thinking, in USA Today, Nov. 4, 2008, http://www.usatoday.com/money/companies/management/2008-08-10-modernista-ad-agency_N.htm.〕 ==History== Modernista! is now closed. The agency was launched in January 2000 by Gary Koepke and Lance Jensen, both from marketing/advertising backgrounds.〔“Marketing Muscle and Guzzle,” in the New York Times, Oct. 24, 2007, http://www.nytimes.com/2007/10/24/automobiles/autospecial/24HUMMER.html.〕 Jensen left the company in December 2010 and now works for Hill Holliday.〔http://adage.com/agencynews/article?article_id=147561〕 In October 2000, Modernista! was appointed agency of record for General Motors’ HUMMER,〔“GM Announces Modernista! as Creative Agency for the HUMMER Brand, PR Newswire, Oct. 12, 2000, http://www.highbeam.com/doc/1G1-66008314.html.〕 and in 2006 it was named the agency for GM’s Cadillac.〔“Modernista Wins the General Motors’ Cadillac Account,” in BusinessWeek, June 28, 2006, http://www.businessweek.com/innovate/NussbaumOnDesign/archives/2006/06/modernista_wins_the_general_motors_cadillac_account.html.〕 The relationship with both brands ended when GM went bankrupt in 2009.〔“GM Bankruptcy: End of an Era,” in CNNMoney, June 2, 2009, http://money.cnn.com/2009/06/01/news/companies/gm_bankruptcy/.〕 Following this, Modernista! revamped its organization and became much more focused on digital marketing and communications than it had been,〔"Five Small Agencies Leading the Way in Boston's New Marketing Scene," in Bostinnovation.com, Oct. 11, 2010, http://bostinno.streetwise.co/2010/10/11/five-small-agencies-leading-the-way-in-bostons-new-marketing-scene/〕 although it stresses that it remains "medium agnostic."〔"Modernista Reshapes Exec Team," in BostonHerald.com, September 27, 2010, http://www.bostonherald.com/business/media/view/20100927modernista_reshapes_exec_team_seeks_to_replace_key_accounts/srvc=home&position=also〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Modernista!」の詳細全文を読む スポンサード リンク
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