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MediaCurves
MediaCurves.com is a website that hosts communications research studies to report on Americans’ perceptions of popular and controversial media events, broadcasts and advertisements.〔http://webfloss.com/hcd-research/〕〔http://www.redorbit.com/news/technology/1190661/mediacurves_web_site_posts_top_five_media_studies_of_2007/index.html〕 The site was developed by HCD Research, Inc. as a venue to showcase innovations in media research.〔http://www.linkedin.com/companies/hcd-research〕〔http://www.lead411.com/Company_HCDResearchInc_Kessler_371771.html〕
HCD Research is a marketing and communications research company that was founded 1991, and currently employs approximately 40 people.〔http://www.zoominfo.com/Search/CompanyDetail.aspx?CompanyID=33802692&cs=QECA8nE7k&IndustryBin=MARKETING&Product=advertising+research&page=1&companyDesc=advertising+research〕〔http://www.businessyellowpages.info/company/20734〕
==History==
The MediaCurves.com website was launched in 2007, as a follow-up site to Read My Lipz.com, a website HCD Research used to test political advertisements during the 2004 Presidential Election.〔http://www.pressreleasepoint.com/node/128861/pdf〕〔http://www.politicsonline.com/globalcontent/elections/elections2004/〕〔http://politicalresources.com/Webnotes/issue4_6bot.htm〕 The goal of Mediacurves.com was to test and report America’s perceptions of popular and controversial media events.〔http://www.foxnews.com/story/0,2933,330661,00.html〕〔http://www.npr.org/blogs/news/2008/04/bitter_remark_does_not_seem_to_1.html〕
MediaCurves.com is best known for testing political advertisements and the Super Bowl commercials,〔http://www.myfoxdetroit.com/dpp/money/doritos_ad2131312〕〔http://www.pratttribune.com/news/business/x512385650/Biz-Bits-Confused-about-the-TV-switch-Some-answers-to-your-questions〕 an initiative that began in 2007. In 2008, MediaCurves.com received national and regional media coverage for testing campaign ads during 2008 Presidential Election.〔http://www.msnbc.msn.com/id/27217062〕〔http://news.findlaw.com/prnewswire/20080320/20mar20081825.html〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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