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Lifestyles of Health and Sustainability (LOHAS) is a demographic defining a particular market segment related to sustainable living, "green" ecological initiatives, and generally composed of a relatively upscale and well-educated population segment. The author Paul H. Ray, who coined the term ''Cultural Creatives'' in his book by the same name, explains that "What you're seeing is a demand for products of equal quality that are also virtuous." Included in the cultural creative demographic are consumers of New Age goods and services. Researchers have reported a range of sizes of the LOHAS market segment. For example, Worldwatch Institute reported that the LOHAS market segment in the year 2006 was estimated at $300 billion, approximately 30% of the U.S. consumer market;〔 and, a study by the Natural Marketing Institute showed that in 2007, 41 million or 13% of the Americans were included within the LOHAS demographic. In Japan roughly 17 million adults or 12% of the population are LOHAS consumers.〔http://www.lohas-asia.org/about-us/〕 == Products and services == The marketplace includes goods and services such as: * Organic and locally grown food * Organic and natural personal care products * Hybrid and electric cars as well as city bicycles * Green and sustainable building * Sustainable or Ecotourism * Energy efficient electronics/applicances * Socially responsible investing * Natural household products (paper goods and cleaning products) * Complementary, alternative and preventive medicine (Naturopathy, Chinese medicine, etc.) * Fair trade products * Literature in the Mind/Body/Soul, Holistic Health, and New Age genres 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「LOHAS」の詳細全文を読む スポンサード リンク
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