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KraftWorks : ウィキペディア英語版
KraftWorks

KraftWorks is an advertising agency located in New York City.〔(KraftWorks NYC )〕 KraftWorks was founded by Neil Kraft in 2000 after leaving the agency Frierson Mee & Kraft.〔("A Partner Leaves Frierson Mee & Kraft ), ''NY Times'', 2000-10-05. Retrieved on 2012-06-26.〕 According to the agency's website, KraftWorks' clients have included Playtex,〔("Playtex Selects KraftWorks as Agency of Record ), ''Advertising Age'', 2001-05-16. Retrieved on 2012-07-05.〕 Aldo,〔("KraftWorks Brings Back the 80's For Aldo ), ''Ad Week'', 2004-03-01. Retrieved on 2012-07-05.〕 Joseph Abboud, and others.
== Notable clients and campaigns ==
KraftWorks is well known for their campaigns in the fashion and beauty industry, representing everything from magazines to cosmetics to apparel brands, among others.〔
*Bali Intimates
*Playtex
*Elizabeth Arden〔("A New Scent For Taylor Swift" ), ''WWD'', 2012-06-29. Retrieved on 2012-09-04.〕
*Coty, Inc.
*In 2003, KraftWorks was responsible for Aldo shoes' $5M campaign aimed at international expansion.〔("Kraftworks Touts Aldo In U.S., Europe" ), ''Ad Week'', 2003-02-07. Retrieved on 2012-09-04.〕
*Glaceau
*Cointreau〔("Remy Taps KraftWorks For Cointreau" ), ''Advertising Age'', 2002-10-01. Retrieved on 2012-09-04.〕
*Calvin Klein〔("Calvin Klein's Moment" ), ''WWD'', 2004-05-21. Retrieved on 2012-08-28.〕
*Voss
*Vespa〔("Piaggio USA Taps KraftWorks For Agency" ), ''Powersports Business'', 2005-07-28. Retrieved on 2012-08-28.〕
*Joseph Abboud
*Jantzen〔("Kraftworks Seeks to Rejuvenate Company" ), ''Ad Week'', 2003-08-11. Retrieved on 2012-08-28.〕
Additional clients that KraftWorks has partnered with are Ann Taylor, Barneys New York, Boyds Philadelphia, Britney Spears, Celine Dion, CK One, Elizabeth Arden Red Door, Elizabeth Taylor Black Pearls, Joseph Ribkoff, La Prairie, Lacoste, Moët & Chandon, Nina Shoes, Physicians Formula, Popchips, Wonderwall line of clothing from surfer Laird Hamilton, Go Smile, International Anti-Counterfeiting Coalition, InStyle, J.Crew, Ralph Lauren, Ritani, Robert Marc, Bitten fashion line launched by Sarah Jessica Parker, Smart Water, Speedo, Vespa, Wonderbra and the Sun Moon Stars fragrance by Karl Lagerfeld.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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