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IronSource : ウィキペディア英語版
IronSource

ironSource is an online software and mobile distribution company backed by Carmel Ventures, a Viola Group affiliate. ironSource is the company behind brands such as MobileCore (The mobile SDK platform) and MediaCore (Algorithmic media buying infrastructure). The main product of ironSource is InstallCore, an SDK (Software Development Kit) for the creation of web based software installers with an integrated download manager and advertising component. It supports over 100 million software installs per month, according to the company.〔(【引用サイトリンク】url=http://www.timesofisrael.com/ironsource-100-million-downloads-a-month-and-counting/ )〕 The platform claims to shorten download time and to ease the install experience.〔(【引用サイトリンク】title=ironSource - CrunchBase Profile )〕 but usually runs adware installers before installing the desired software. The company monetizes downloads of free software by advertising and adware installs, and is part of the so-called Download Valley〔("Israeli IronSource Raises $85-100 Million From Ten Investors" ) Jewish Business News, Ilan Shavit, August 11, 2014〕〔("Hate Pop-Up Ads? Microsoft tries drawing line in the sand" ) Wall Street Journal, Orr Hirschauge, June 4, 2014〕 in Israel.
== History ==
Founded in 2009 in Tel Aviv, ironSource provides platforms and tools for application developers including analytics, user monetization, conversion, acquisition and optimization for all devices.
“The main motivation that gathered us founders was that some of us were really broke. So we decided to get together to develop some web products, put them in the market, and generate $3000 monthly for each of us” co-founder and CEO Tomar Bar Ze'ev told ''Startup Camel''.〔(【引用サイトリンク】url=http://startupcamel.com/ep-58-tomer-bar-zeev-ironsource/ )
In the first quarter of 2013, ironSource acquired Israeli advertising technology and network company AfterDownload Ltd. for $28 million to expand its integrated distribution, installation and value-building tools for software developers, publishers and advertisers.〔(【引用サイトリンク】title=ironSource acquires AfterDownload for $28m - Globes )〕 The company also utilizes the C.A.S.T. native platform, (kudosKit )〔(【引用サイトリンク】url=http://techcrunch.com/2013/11/29/ironsource-announces-kudoskits/ )〕 appreciation platform, and (MobileCore ), which brings mobile application developers distribution and engagement services.〔(【引用サイトリンク】url=http://www.mobyaffiliates.com/blog/surviving-googles-notification-ad-ban-android-alternatives/ )
In August 2013 Ironsource announced merger talks with fellow Israeli adware company Babylon,〔(Babylon in merger talks with IronSource ahead of possible Nasdaq listing ) - Haaretz, 13 August 2013〕〔(Babylon merger would leave IronSource’s four founders with NIS 2b ) - Haaretz, 29 August 2013〕 but the deal was called off after Babylon lost high-value contracts with Google and Yahoo due to click fraud.〔(Big trouble for Babylon as its rivers of money dry up ) - Haaretz, 3 November 2013. "Yahoo issued the Israeli company a severe warning that it was considering terminating the contract due to violations by Babylon. Yahoo management asserted that Babylon had inserted ads into Yahoo pages without permission by means of its software-distribution system and had also permitted "click fraud" to fictitiously inflate the traffic count that forms the basis for referral income.〕〔(ironSource: We're one of the sexiest companies in Israel ) - Globes.co.il, 30 October 2014〕
IronSource opened US offices in San Francisco in August 2013 〔(【引用サイトリンク】url=http://www.prweb.com/releases/ironsource0813/installcore/prweb11004973.htm )〕 and opened an office in Beijing, China in May 2014. ironSource established a UK presence in April 2015.
Among others, ironSource was chosen as one of the '20 hottest startups' in Israel in 2013 and was the only Israeli company to be listed in the Wall Street Journal "Billion Dollar Startup Club".〔(【引用サイトリンク】title=The 20 Hottest Startups In Israel - Business Insider )〕 ironSource raised approximately $85M from a group of international investors and acquired the mobile game studio Upopa in the fall of 2014.〔(【引用サイトリンク】title=Israel's ironSource buys mobile game studio Upopa )

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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