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Interbrand, a division of Omnicom, is a brand consultancy, specializing in areas such as brand strategy, brand analytics, brand valuation, corporate design, digital brand management, packaging design and naming. Interbrand has 33 offices in 27 countries. == History == Interbrand was founded by John Murphy, a native of Essex in the United Kingdom. His interest in branding design began while working in the corporate planning and marketing department at Dunlop Corporation, a leader in the tire industry. In 1974, Murphy left Dunlop and along with his wife opened Novamark, a product-naming consultancy. In 1979, Novamark opened an office in New York, under the name Interbrand, reflecting a shift in the company's offerings. No longer focused on naming and registering trademarks alone, the company was now involved in the more encompassing activity of brand strategy and design.〔(History of Interbrand Corporation – FundingUniverse ). Fundinguniverse.com. Retrieved on 2013-07-21.〕 Throughout the 1970s and 1980s international offices were opened, including Tokyo and Frankfurt, Milan, Los Angeles, and Melbourne — all offering a full range of branding services: brand valuation, new product development, naming, legal searches, and graphic design. From 1987 to 1995, Michael Birkin joined Murphy in leading the company as group chief executive. In 1993, Interbrand was acquired by the Omnicom Group, and throughout the 1990s and 2000s expanded their service capabilities by acquiring leading branding and identity consultancies in the UK, Asia-Pacific, South America, Germany, and in South Africa.〔(Interbrand ). Equitor.com. Retrieved on 2013-07-21.〕 in 1999 they invented the term Wi-Fi. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Interbrand」の詳細全文を読む スポンサード リンク
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