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Gladvertising
Gladvertising (n) is outdoor advertising that uses cameras and facial recognition software to read a consumer's mood, then pushes products relevant to the target emotional state.〔Keats, Jonathan. ("Jargon Watch" ), ''Wired Magazine'', July 2011: page 48〕 It uses emotion recognition software to tailor outdoor adverts to consumers’ mood.〔"The real Minority Report: “Gladvertising” kick starts revolution in outdoor advertising", ''http://jazarah.net/'', February 28, 2011 at 4:31 pm, http://jazarah.net/the-real-minority-report-gladvertising-kick-starts-revolution-in-outdoor-advertising/〕
The terms was coined in a July 2011 report by the Centre of Future Studies 〔http://www.futurestudies.co.uk/home.htm〕 which suggests that advertisements like the ones in the film ''Minority Report'' may be well on the way, and indeed, that some already exist. Their report – commissioned by 3MGTG, which specialises in digital advertising – foresees the first step to be advertisements that adapt to our moods.
The technology has been dubbed ‘Gladverts’ by the report’s authors.
〔"Minority Report-like adverts", ''www.technologyinf.com'', June 18th, 2011, http://technologyinf.com/electronics/minority-report-like-adverts/〕
==Notes==
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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