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Ensighten
Ensighten is a global omni-channel data and tag management technology vendor headquartered in San Jose, California. The company sells an enterprise tag management system〔(【引用サイトリンク】title=Customer Experience Matrix )〕〔(【引用サイトリンク】title=Insight Into Ensighten’s Future – And Whether Or Not It Will Ever Be A DMP )〕 and marketing solutions that help marketers provide better customer experiences across consumer digital touchpoints.〔(【引用サイトリンク】title=United Airlines Uses Identity To Soar Above Data Silos )〕〔(【引用サイトリンク】title=Tag Management: What’s Next and Why it Matters )〕〔(【引用サイトリンク】title=6 Tools for Personalizing Marketing in the Digital Era )〕
The company’s customers include United Airlines, Microsoft, Hewlett Packard, Subaru, Virgin Atlantic, Symantec, British Airways, Brooks Brothers, Expedia, RBS, Seagate and GlaxoSmithKline.
== Products ==
The company’s open marketing platform provides marketers with the technology to improve and personalize brand experiences for consumers. Ensighten’s offering spans four categories:
* Tags – tools for managing and auditing JavaScript tags on websites, mobile applications and all devices〔(【引用サイトリンク】title=With Ensighten Mobile, you can change your mobile apps functionality without going to the developer )〕
* Data – tools for managing consumer data and privacy〔(【引用サイトリンク】title=OTA Announces Methodology for 2015 Online Trust Audit & Honor Roll )〕〔(【引用サイトリンク】title=Protecting Their Turf )〕
* Insights – tools for providing reporting, analytics, attribution and insights on consumer data
* Services – services for technology implementation, enablement, training, support and advanced services
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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