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Eclarity
eClarity Pte Ltd is an online specialty retailer of fine jewelry. eClarity was registered in year 2000 and today owns an online diamonds database with more than 20,000 pieces of diamonds, 400 designs of wedding bands, and other jewelry. eClarity is based in Singapore, and competes with traditional jewelry retail chain stores, and global online retailer stores such as Blue Nile Inc.. The key feature of eClarity is customization of engagement ring, wedding jewelry, and wide range of online database of diamonds.
==History==
The company was set up by Amanda Koo. The company was registered in 2000, and the first website and first shop were both set up in year 2004. That was 4 years after Amanda's graduation from National University of Singapore. She has the title of GIA Graduate Gemologist and Accredited Jewelry Professional. She has 3 generations of jewelry heritage.
The company that spurs into eClarity began in 1955, when Mr Koh Kui Wah, a gold smith, started a shop in Pahang, Malaysia. His second son, Mr Koo Quay Keong, expanded the business of (Wah Chan Consolidated Sdn Bhd ), into a chain of 39 outlets, comprising a mix of gold, diamond jewelry manufacturers, exporters, wholesalers, and retailers. (Wah Chan ) is registered with MFA (Malaysian Franchise Association) since 2000.
In year 2005, the first eClarity was launched in Singapore with a diamond warehouse at Shaw Centre and an online e-commerce website. eClarity quickly took the segmentation of young PMEBs in customizing solitaire engagement ring, wedding bands, and wedding jewelry.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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