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Configurators, also known as choice boards, design systems, toolkits, or co-design platforms, are responsible for guiding the user through the configuration process. Different variations are represented, visualized, assessed and priced which starts a learning-by-doing process for the user. While the term “configurator” or “configuration system” is quoted rather often in literature, it is used for the most part in a technical sense addressing a software tool. The success of such an interaction system is, however, by no means not only defined by its technological capabilities, but also by its integration in the whole sale environment, its ability to allow for learning by doing, to provide experience and process satisfaction, and its integration into the brand concept. () ==Advantages== Configurators can be found in various forms and different industries (). They are employed in B2B as well as B2C markets and are operated either by trained staff or customers themselves. Whereas B2B configurators are primarily used to support sales and lift production efficiency, B2C configurators are often employed as design tools that allow customers to "co-design" their own products. This is reflected in different advantages according to usage (http://www.configurator-database.com/definitions/configurator): For B2B: *Lower distribution costs *Quicker reaction to customer inquiries *Reduced capital commitment and less overproduction *Error elimination throughout the ordering and production process *Quality improvements in customer-service *Worldwide access to up-to-date product information For B2C: *Differentiation through individuality *Reduced capital commitment and less overproduction *Better knowledge of customers' needs *Higher customer loyalty *Shopping as experience 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Configurator」の詳細全文を読む スポンサード リンク
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