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CiaoWeb
CiaoWeb was an Italian web portal started up by the FIAT Group with an initial investment of 200 billion Italian Lira (100 million Euro).〔(''Fiat e Ifil, un'alleanza in "rete"'', Corriere della Sera, 17 dicembre 1999 )〕 The project for the development of the portal had been assigned to a group of companies under the control of Ernst & Young and under the responsibility of Alessandro Gadotti, at the time Partner in Ernst & Young.〔(''Nuovi Casi di Marketing'',Giappichelli, 2000 )〕 Paolo Ceretti from IFIL then took the responsibility as CEO, and Maurizio Olivotto took the position of CTO.
The original project was a mix of editorial content and e-commerce based on the potential synergies between the companies of the FIAT Group (La Stampa, Alpitour, Ferrari, etc.).〔(''Caso Utente CiaoWeb: il Portale del gruppo Ifil - Fiat'', TecnetDati.com )〕 In 2000, CiaoWeb became the sponsor of the football team Juventus〔(''Ciaoweb e Lotto saranno gli sponsor tecnici della Juventus per tre anni'', L'Unione Sarda, 7 luglio 2000 )〕
CiaoWeb did not survive the new economy crisis in 2001,〔(''Portali: Mondadori.com vicino chiusura, Ciaoweb in crisi'', ITnews.it, 11 gennaio 2001 )〕 and was sold to the Hachette-Rusconi Interactif group,〔(''Ciaociao CiaoWeb'', Zeusnews, 22 novembre 2001 )〕 later on sold to Hearst.
==References==
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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