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BrandYourself
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BrandYourself : ウィキペディア英語版
BrandYourself
BrandYourself is a US-based Online Reputation Management (ORM) company. It provides software and services to help businesses and individuals out-rank negative search results with their own content and websites. It operates on a freemium model, where certain tools and services are provided without charge, but also offers paid subscriptions and professional services. The company was founded in 2010 by three students from Syracuse University after one student was allegedly mistaken for a drug dealer with the same name during his job interview.
==History==
BrandYourself was founded by three students from Syracuse University: Pete Kistler, Patrick Ambron, and Evan McGowan-Watson〔(【引用サイトリンク】title=About Us - BrandYourself.com )〕 in 2010. The business was inspired by Pete Kistler's difficulty finding a job as a computer programmer in 2008 due to a drug dealer with the same name. His situation attracted attention in the mainstream media.〔 NPR said the story about the computer programmer Pete Kistler being confused for the drug dealer became "the Internet's approximation of truth" through repetition, but they were unable to find any drug dealers named Pete Kistler.〔

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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