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Basno
Basno is a platform that allows organizations and individuals to create and collect digital badges. Badges often serve as recognition for accomplishments, skills, commitments and expertise. The platform provides tools to create, issue, collect and display badges. Platform services include technology to control access to badges by automatic data management and verification.
==Company history==
Basno was founded in the fall of 2010 by Nicholas Thorne, Henrik Werdelin, and Kjartan Olafsson. The group raised $225,000 in seed funding in 2011. By May of that year, organizations such as Tough Mudder, SoundCloud, and the College of William & Mary were issuing digital badges on Basno.〔 In 2011 the ING New York City Marathon provided "Finisher" badges to all athletes that completed the marathon. This marked the first time a world marathon major had created a digital equivalent of its medal. Basno reported that the marathon badges, which contained each runner’s name and time, were being shared on Facebook by 70% of people who claimed their badge and that 25% of badge claimers were changing their Facebook profile pictures to display the badges.〔
Major brands such as Virgin America, Equinox, and HBO issued badges on Basno in 2012. In July 2013, Basno closed a $1 million funding round from, among others, Index Ventures, RRE, MESA+, Plough Penny Partners, and Empire Angels. The funds were used to grow Basno’s team, enhance badge owner experiences, develop new badge issuing tools, and bring on high quality brands.〔〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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