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Bandai : ウィキペディア英語版
Bandai

is a Japanese toy making and video game company, as well as the producer of a large number of plastic model kits. It is the world's third-largest producer of toys (after Mattel and Hasbro). Some ex-Bandai group companies produce anime and tokusatsu programs. Its headquarters is located in Taitō, Tokyo.〔"(Bandai Group Establishes 'Bandai Channel' to Distribute Broadband Content )." ''Bandai Group''. March 4, 2004. Retrieved on March 16, 2010.〕
After the merger with game developer and amusement facility operator Namco, Bandai Company, Limited is now under the management of Bandai Namco Holdings and a member of Bandai Namco Group. After group reorganisation in 2006, Bandai heads the group's Toys and Hobby Strategic Business Unit (SBU).〔(Toys and Hobby Strategic Business Unit )〕
==History==

Bandai was founded in 1950. In the 1960s Bandai expanded to include export sales. Bandai's racing car set, which first appeared in 1962, became a huge success. The 1970s continued to see Bandai expand, with Bandai Models being established in 1971. Although not their most profitable range, Bandai's 1/48 scale AFV models dominated that segment of the model kit market. Bandai America Inc. was established as local US sales/marketing operation in 1978. Spacewarp, a line of build-it-yourself toy rolling ball "roller coasters" was introduced by Bandai in the 1980s.

Since the 1980s, Bandai has become the leading toy company of Japan, and to this day, has the main toy licenses in Japan to popular properties including ''Daikaiju'', ''Ultraman'', ''Super Robot'', ''Kamen Rider'', the ''Super Sentai'' and ''Power Rangers'' series (which they took part in creating), ''Gundam'' and many others.

The management of Bandai and Sega discussed a merger in the late 1990s and voted to implement it,〔http://www.cnet.com/news/bandai-and-sega-band-together/〕〔http://www.japantimes.co.jp/news/1997/01/23/national/sega-bandai-to-merge-into-entertainment-giant/#.VgF86_lVhBd〕 but the merger was later cancelled, citing "cultural differences", after a large scale protest by Bandai's middle management.〔http://www.nytimes.com/1997/05/28/business/acquisition-of-bandai-by-sega-called-off.html〕〔http://kotaku.com/5828939/when-sega-wanted-to-take-over-the-world-and-failed-miserably〕

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
ウィキペディアで「Bandai」の詳細全文を読む



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