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Backcountry.com is an online specialty retailer that sells clothing and outdoor recreation gear for hiking, camping, road biking, mountain biking, rock climbing, ice climbing, mountaineering, skiing, avalanche safety, snowboarding, fly fishing, kayaking, rafting, road and trail running, and more. ==History== Backcountry.com was founded in 1996 with a $2,000 out-of-pocket investment by lifetime friends Jim Holland and John Bresee. The two started the online business with a sparse collection of avalanche gear and began selling gear from their loft in Park City, Utah under the domain names BCstore.com and BackcountryStore.com.〔Peters, Kurt. ''The Age of Innovation'', December 2005, (Internet Retailer )〕 The store's first sale, a Pieps 457 Opti-finder avalanche beacon, happened in February of 1997.〔''The Retailers'', Outside Magazine, March 2009, page 61〕 The company purchased the domain name backcountry.com for $75,000 in 2004.〔(Press Release, 2004 )〕 Backcountry.com grew at an astonishing rate for its first 15 years. It quickly became one of a very few profitable etailers and competed with REI for the lead in this category. REI never lost the lead. After rapid product growth Backcountry began to court other categories including discount and One Deal At A Time (ODAT) 〔(Internet Retailer, 2005 )〕 In an attempt to regain focus and target bargain-seekers, the company added niche websites such as SteepandCheap.com and outlets such as the now-defunct BackcountryOutlet.com (see Other Backcountry Stores below). Deeply discounted product was eventually moved to an Outlet section accessible from the Backcountry.com homepage. On May 7, 2007, it was announced that a controlling stake in Backcountry.com was sold to Liberty Media Corporation, which also controls QVC and other e-commerce companies.〔(Press Release, May 2007 )〕 This transferred effective ownership of the company to billionaire John C. Malone. On Dec 5, 2013, Backcountry announced its acquisition of German online outdoor retailer Bergfreunde.de.〔Press release, Dec 2013〕 An established and quickly growing presence in the European outdoor market, Bergfreunde was founded in 2006 in Kirchentellinsfurt, Germany where the business first sold clothing and gear for climbing and mountaineering. Bergfreunde has since expanded its product selection to include gear for hiking, camping, snowsports, and avalanche safety. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Backcountry.com」の詳細全文を読む スポンサード リンク
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