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BFCS
BFCS was a commercial film production company.
==Background==
In British advertising, major changes were being made in the creative departments. Up to then, the agency Art Director had very little say in the creation and production of TV commercials, his role mainly being the rendering of storyboards from scripts written by a copywriter. However in agencies like Collett Dickenson Pearce (CDP) and Boase Massimi Pollitt (BMP) the concept of creative teams was emerging and the role of the Art Director suddenly became quite important. With the participation of the Art Director as an equal in the creative team there was a new insistence for a dynamic fresh look to TV commercials much as had been achieved in British print advertising in the early 60s.
Bob Brooks, a Creative Group Head with Benton & Bowles Inc, New York, came to London in 1961 as Co-Creative Director for Benton & Bowles Ltd. He left the agency in 1963 to open a photographic studio in London. "Art directors were used to working with the top photographers in town, getting a certain kind of light, a particular attention to detail. However, feature film-makers were the main directors and they couldn’t give a damn what a plate of soup looked like, or bread, or an egg, or any of the textural things that made that kind of advertising so outstanding. Once the art director had a reasonable say in the creation of commercials, we came in"〔McAlhone,Beryl. ''How Brooks & Fulford banished the inky men'', Design & Art Direction Magazine April 1983, page 10〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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