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Act-On is a software-as-a-service product for marketing automation developed by Act-On Software, a company headquartered in Beaverton, Oregon. It is used mostly by small to medium-sized businesses and departments of large enterprises. The company was founded in 2008 and initially sold software exclusively through Cisco, which provided $2 million in funding. It developed an in-house sales team to market the software directly to users and has so far raised a total of $74 million in funding. Act-On has received positive reviews for use by small to medium-sized businesses due to its ease-of-use, simplicity and cost. ==History== Act-On was founded in 2008 by Raghu Raghavan, formerly a founder of Responsys, after he saw "potential for a sophisticated, but affordable SaaS marketing tool mid-market companies could easily use."〔 Act-On initially sold through alternate channels, but later created its own sales team. Entering the market after several competitors had been established, Act-On had a second-mover advantage, learning from the success and failures of earlier market entrants.〔 Raghavan commented in a 2013 interview, "We came in, we saw all of the things that had not been done right in this space, and I think it allowed us to build a company in a whole new way to attack what we saw in the monsters' market." In 2009 the company's investors tried to convince founder Raghu Raghavan to move Act-On to Silicon Valley, but it remained in Oregon. The company raised a second round of funding for $4 million〔 in November 2010 and a third round for $10 million in June 2011.〔 In March 2011 Act-On re-launched its software with a new user interface. Later that year, Act-On expanded into larger offices in Beaverton, Oregon, Roseville, California and also established a new location in Silicon Valley. An additional $16 million in funding was raised the following year. By 2013, the company had 140 employees, up from 11 in 2010 and 35 in 2011.〔 In early 2013, it expanded again into larger offices in Beaverton. In April 2014, $42 million in additional funding was raised, which was the largest funding round in the Oregon technology market since the dot com bubble.〔 Act-On now employs 425 people, up from 250 in 2014,〔 and has expanded to include multiple offices in the U.S. and two abroad. It serves over 3,000 customers worldwide.〔 In 2015, Act-On expanded its executive team with a new CFO, formerly of the company Jive, a VP of demand generation, previously with ExactTarget, and a VP of cloud operations. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Act-On」の詳細全文を読む スポンサード リンク
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