John Cigarini (born Rome Italy 8 June 1944) is a retired TV commercials producer. When he graduated from Durham University in 1967 he first worked as an executive in a large advertising agency, Hobson Bates Ltd. In 1970 he joined the fledgling commercials production company then known as Brooks Baker Fulford, later to become BFCS. He stayed with them for 27 years, becoming partner and Managing Director in 1977, and President of the US operation, BFCS. in 1982.
Judged on awards, BFCS was one of the most successful commercials production companies in the world during the late 1970s and the early 1980s. It won over 100 Gold, Silver, and Bronze Lions from the Cannes and Venice International Advertising Film Festivals, and the coveted Palme d'Or, given to the top production company, a total of 6 times during that period. It also won over 40 New York Clio Awards.
After a 30-year career in the advertising business, Cigarini retired in 1996, and now divides his time between the Tuscany/Umbria region of Italy during the summers, and the East Cape of Baja California, Mexico during the winters. He was 70 years old in June 2014 and was made an Honorary Citizen of San Leo Bastia, Umbria on that day.
He is the author of Johnny Cigarini Confessions of a King’s Road Cowboy (memoirs of a terrible name-dropper).
* Watts, Jenny, Production-Feeling the Pinch, Campaign, 13 July 2001, Sub-section The Rise And Fall Of BFCS
McAlhone,Beryl. How Brooks & Fulford banished the inky men, Design & Art Direction Magazine April 1983, page 15
Author, Sam Delaney (2007) Get Smashed, The story of the men who made the adverts that changed our lives. London, Hoder & Stoughton ISBN 978-0-340-92250-7
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