George Newall enrolled at Florida State University in 1955. He studied composition with John Boda, winning Florida
Composers League awards in 1958, 1959, and 1960.
While Co-Creative Director of McCaffrey & McCall, Newall "invented" HaiKarate,〔(Soul: Black power, politics, and pleasure ) Monique Guillory, Richard C. Green - 1998 - Page 109〕 an off-the-wall spoof of cliché after shave lotion advertising. Hai Karate became the most successful men's toiletry introduction of the sixties.
In 1970, Newall became the catalyst in the creation of ABC's Schoolhouse
Rock.〔(Children's television, 1947-1990: over 200 series, game and variety shows ... ) Jeffery Davis - Performing Arts - 1995 - Page 245〕 The McCaffrey & McCall President, David McCall, asked him to help
develop the concept of setting rote learning to rock music. Newall found
Bob Dorough, a composer of uniquely eccentric jazz tunes and lyrics and
introduced him to McCall and Newall's creative partner, Art director cartoonist
Tom Yohe. Later that year, the group took their educational idea
to Disney CEO Michael Eisner, then Director of Children's Programming at
the ABC Television Network. Eisner immediately bought the idea and in
1972, 3-minute Schoolhouse Rock! segments starting running on ABC seven
times each weekend.
In 1978, Newall left McCaffrey & McCall with his Co-Creative Director,
Tom Yohe, to start Newall & Yohe, Inc., intent on producing animated
educational programs for commercial television. In addition to winning four
s for Schoolhouse Rock!, Newall & Yohe also won an Emmy for
Drawing Power, a Saturday morning educational series they created for
NBC. Newall & Yohe won numerous other awards for its work, including
Emmy nominations for its Nutrition Spots for ABC, The Metric Marvels
for NBC, "When You Turn Off Your Set, Turn On a Book" for NBC, and an
Action for Children's Television Act Award for (in the words of the
citation): "Cartoons with a Conscience," animated segments in "Drawing
Power," which prove that cartoons can be nonracist, nonsexist,
informative... and funny."
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』