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A billboard bicycle (advertising bike) is a type of mobile advertising in which a bike tows a billboard with an advertising message. Billboard bicycles, like some other forms of mobile advertising, offer a cost efficient, targeted, and environmentally friendly form of advertising. Gary Saunders of Queens, NY, New York, was credited in a 1999 New York Times article as the "brainchild" behind the billboard bicycle concept. Mr. Saunders' billboard bicycle, the Vital Sign, was geared toward messenger bikes and measured 12" by 18".〔Bernard Stamler, (Neighborhood Report: Manhattan Up Close ) The New York Times, 10/19/1997〕 Since the introduction of the Vital Sign several different variations of the billboard bicycle, differing in both size and appearance, have been constructed. == Advantages == * Low cost per thousand impressions * Environmentally friendly advertising * Innovative and eye-catching * Delivering high-impact impressions * Closer to the point of sale * High impact audio and visual combination * Ideal for pedestrian areas * All weather and season operation * Can be Bluetooth and GPS tracking system enabled * Riders can handout promotional material or do sampling * National, regional or local campaigns 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Billboard bicycle」の詳細全文を読む スポンサード リンク
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