Australian Max Beer
| Australian Max Beer ： ウィキペディア英語版|
Australian Max is an Indian brand of strong beer produced by International Breweries (P) Ltd. Australian Max has won the title of "The World's Best Strong Lager" at the World Beer Awards. Strong beer is defined as between 5% to 8% ABV (alcohol by volume) and this segment accounts for around 70% of the Indian beer market. Australian MAX is the strong beer extension of the company's popular Australian Lager brand and is often simply called MAX by its regular drinkers.〔(Consumer Review| )〕〔(Consumer Review| )〕〔(Consumer Review| )〕
International Breweries (“IBL”) is a Canadian owned brewer, founded by Steven Judge and Peter Harvey, which produces and markets high quality beers. IBL was the first international brewer to enter the Indian beer market in the late 1990s and has helped pioneer the improvement of beer quality & craft brewing over the past decade. IBL’s strong beer, Australian MAX, is an exceptionally smooth, refreshing, premium strong lager that goes down easy but packs a real punch with 7-8% alcohol by volume.
==Australian Max Wins The "World’s Best Strong Lager" Title==
Australian Max, a premium strong beer brewed by IBL has won the titles of “Asia’s Best Strong Lager” and “The World’s Best Strong Lager” at the World Beer Awards - 2011.〔(World Beer Awards - Press Release| )〕〔(World Beer Awards Website| )〕 This is the highest award ever won by a beer brewed in India. With over 700 entries, it was a hard fought competition against the best strong beers from Germany, Britain, USA, Denmark and other countries.
The World Beer Awards is a global competition that evaluates beers from around the world and recognizes the most outstanding beers produced. The 2011 awards saw a huge growth in entries, with a record 700+ entries coming from 57 countries. All entries in the annual World Beer Awards are judged blind with regional style heats held in Europe, USA and Asia. Regional style winners are then tasted against other regional winners by an international panel of Judges, chaired by Roger Protz, in London to select the overall ‘World’s Best’. The final results were released on October 27, 2011.〔(World Beer Awards 2011 - Results| )〕
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