2012 Summer Olympics marketing
| 2012 Summer Olympics marketing ： ウィキペディア英語版|
2012 Summer Olympics marketing has been a long running campaign that began since London won its bid to host the games in 2005.
On 21 July 2009, the LOCOG announced that Hornby had won the license to develop and market a range associated with the Games.〔(【引用サイトリンク】title=London 2012 announce Hornby as licensee )〕 In March 2011, the LOCOG commissioned and published a series of training guides. The merchandise was sold online and in five shops known as "The London 2012 Shop". In addition, Adidas sold its London 2012 range in its flagship store on Oxford Street, and selected Next stores sold their 2012 range.〔(【引用サイトリンク】title=Official London 2012 shops | Retail information )〕 Sainsbury's as official sponsors of the Paralympics also sold merchandise within their stores.
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