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The 5th Annual ASTRA Awards were presented on Monday 23 April 2007 at the Hordern Pavilion in Sydney. Four new awards was added to the ''Marketing and Promotions'' category this year:〔http://www.astraawards.com/_uploads/documents/2007%20Media/AstraAwardsCFE10Jan07.pdf〕 * ''Most Outstanding Creative Campaign'' * ''Most Creative Off-air Promotion (For a Program, Series or Event)'' * ''Most Outstanding Program Promotion Campaign * ''Most Creative Use of Technology for a Consumer Application Performers at the awards included Australian acts, Evermore, Sneaky Sound System, and Juke Kartel. ==Marketing and Promotions== ;Most Outstanding Consumer Campaign – Subscription Sales :''Winner:'' ::The Sci Fi Channel Launch - Sci Fi Channel, Austar, Foxtel :''Nominated:'' ::Reaching Mums with Kids and Twenty- Somethings - Austar ::Foxtel 'Nothing' Campaign - Foxtel ::Pricing and Packaging Campaign - Foxtel ::The Sci Fi Channel Launch - Sci Fi Channel, Austar, Foxtel ;Most Outstanding Consumer Campaign – Subscriber Retention :''Winner:'' ::Honeymoon Retention Campaign: Make the Most of Your Foxtel Digital – Foxtel :''Nominated:'' ::New Repackage Austar Digital - Austar ::Honeymoon Retention Campaign: Make the Most of Your Foxtel Digital – Foxtel ;Most Outstanding Creative Marketing Campaign :''Winner:'' ::UNKNOWN :''Nominated:'' ::Seven Deadly Sins - World Movies ::Foxtel iQ 'FREEZE' Campaign - Foxtel ::Gotta Love Your League - Fox Sports ;Most Outstanding use of Subscription Television Medium for a Consumer Advertising Campaign :''Winner:'' ::Sony Dedicated Advertiser Location - Multi Channel Network/Starcom :''Nominated:'' ::Sony Dedicated Advertiser Location - Multi Channel Network/Starcom ::Toyota Dedicated Advertiser Location - Multi Channel Network/The Media Store ::SEEK Make Luck Happen Promotion - The Weather Channel ;Most Creative On-Air Program Promotion :''Winner:'' ::Budgie Nation - MTV :''Nominated:'' ::Image Spot - FOX Classics ::An Aussie Goes Barmy - FOX8 ::Budgie Nation - MTV ::Project Runway - Arena ::2006 French Open - Fox Sports ;Most Creative Off-Air Program Promotion :''Winner:'' ::Rock Star: Supernova ''"It's Gonna Be Big"'' Campaign - FOX8 :''Nominated:'' ::Great BBQ Challenge - LifeStyle Food ::Rock Star: Supernova ''"It's Gonna Be Big"'' Campaign - FOX8 ::The Sci-Fi Channel Launch - Sci Fi ::Stupid Stupid Man - TV1 ;Most Outstanding Program Promotion Campaign :''Winner:'' ::Entourage – Arena :''Nominated:'' ::Rock Star: Supernova ''"It's Gonna Be Big"'' Campaign - FOX8 ::High School Musical - Disney Channel ::Budgie Nation - MTV ::Channel (): ARIA Awards - Channel () ::Entourage – Arena ;Most Creative Use of Technology (for a consumer application) :''Winner:'' ::High School Musical Dance Off – Disney Channel :''Nominated:'' ::Eeeaster Frasier Interactive Marathon - TV1 ::High School Musical Dance Off - Disney Channel ::Sky News: Anytime, Anywhere - Sky News ::Supernova - UK.TV 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「2007 ASTRA Awards」の詳細全文を読む スポンサード リンク
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